Who We Are

Rose Kuntz

Rose Kuntz

The Dyslexia Think Tank is the vision of founder, Rose Kuntz whose special empathy for dyslexics stems from her experiences with her son, Chris. At the age of  three when he was diagnosed by teachers as having limited motor skills and language skills below the norm for his age level.
For the next 17 years Chris struggled in traditional classroom settings performing poorly on standardized tests. He excelled, however, in sports and thrived on learning visually. He displayed an impressive command of sports statistics ” and a vivid imagination which he applied to creating stories and acting them out in his every day play.
In college Chris discovered his love for photography. But it was not until he spent a year at Landmark College, which caters to students diagnosed with learning disabilities, that Chris’ special gifts really became apparent. There, intensive testing showed his IQ was well above average with some levels skirting genius. His dyslexia and auditory processing and attention deficit disorders were confirmed. Now, knowing the nature of his learning disability, surrounded by other kids with similar challenges, Chris bloomed. He went on to graduate from the prestigious Hallmark Institute of Photography in Massachusetts.

Kristi Frlekin

Kristi Frlekin

Kristi Frlekin has served as creative director and/or director of communications on the staff of several corporations with products as cosmetics, photovoltaic solar energy, human awareness training, jewelry, computer peripherals, and intermodal shipping containers. She started her first advertising agency, Murphy and Mauch (Kristi was the “Mauch”), when a female-owned and operated anything was still a rarity. For the last 25+ years, Kristi’s true calling—developing stunningly appropriate brands—has occupied most of her professional life. Brand development brings together her graphic design, copywriting and marketing talents. She is currently serving as the Creative Director and Vice Chairman of the Board of The Dyslexic Think Tank and, of course, created the Dyslexic Think Tank logo and brand.


Dyslexia Think Tank, based in Marin County, California and launched in 2010, is a non-profit agency whose purpose is to serve as a resource on dyslexia for educators, dyslexics and their families, and the public at large.

To this end, we are a service organization committed to honoring dyslexics and the amazing accomplishments they have contributed to our society. Our goal is to commission research projects, conduct education forums, share findings with respect to the latest and most effective teaching and learning techniques, provide tools to enhance productivity and success in dyslexic children and adults, and heighten awareness about dyslexia among the broader population.

Dyslexia Think Tank aims to provide a full range of testing, support and counseling services for its constituents.

Our mission can be summed up in four very powerful words: Research, Inform, Educate and Honor. With your help we can start to dispel the myths, increase the public’s awareness and instill a new understanding of dyslexia into our educational system.

Dyslexia Think Tank was invited to make a presentation on Dyslexia at the International Federation of Libraries World Library and Information Congress August 13-18, 2011 in San Juan, Puerto Rico.

Rose Kuntz and Kristi Frleken, along with international librarian, Veronica L.C. Stevenson, spoke about understanding dyslexia and the ways libraries can become more accessible to dyslexic children.